Welcome to Data Driven Golf.

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What To Expect

State Of The Art Facilities

This 2500 square foot facility comprises of two fully kitted swing studios with cutting edge technology. Tour spec workshop with endless possibilities for club repair and customisation. Wide verity of shaft manufactures as well as known club brands available for custom fitting.

Golf Coaching

Experienced PGA qualified professionals to provide the best possible advice and guidance using the latest in golf coaching technology.
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Custom Fitting

Wide variety of shaft manufactures available for custom fitting while also providing known club and grip brands in the golf industry.
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Tour Spec Workshop

Our workshop offers a wide range of customisable options from re-gripping, swing weighting, lofts & lies to frequency matching and MOI matching.

Ross Valentine

Founder & PGA Professional

Ross began his career in golf in 2015 at Karen Country Club, where he gained early experience in course maintenance while preparing for the Kenya Open. Motivated to develop his skills further, he moved to Scotland to study Professional Golf at SRUC Elmwood, graduating with distinction. During this time, he also coached at the St Andrews Links Golf Academy and competed in collegiate tournaments at a professional level.

From 2016 to 2023, Ross worked at AB Golf High Performance Centre in the UK, a leading coaching and custom fitting facility. There, he specialised in advanced custom fitting technologies, coaching, club building and golf business management. Whilst working at AB Golf he earned his degree in Professional Golf Studies from the University of Birmingham and became a full PGA Professional.

In 2023, Ross returned to Kenya and founded Data Driven Golf. Ross aims to establish a unique golf performance facility at Karen Country Club that offers cutting-edge coaching, custom fitting, equipment services designed to help golfers in Kenya and East Africa reach their full potential.

Certificates and Qualifications:

PGA Foundation Degree

Higher National Certificate (HNC) in Professional Golf

Certified Club Fitter

Certified Club Builder

KBS Certified

ASQ Level 2 Golf Coaching

Swing Catalyst Level 2 Certified