Who are we?

Where Precision Meets Performance.

Data Driven Golf was formed by Saleem Haji and Ross Valentine in early 2024 to elevate golf within East Africa! Utilising the latest in cutting-edge technology we are bringing high performance golf to East Africa.

We offer a range of options, from club/shaft fittings, club repairs, to lessons and personalised fitness programmes designed by PGA accredited professionals.

Through our combined expertise across all these fields, we aim to provide golfers with the opportunity to build upon their game and expand the potential of golf within Kenya.

Click here to find out more about our team at Data Driven Golf.

Ross Valentine

Founder & PGA Professional

Ross began his career in golf in 2015 at Karen Country Club, where he gained early experience in course maintenance while preparing for the Kenya Open. Motivated to develop his skills further, he moved to Scotland to study Professional Golf at SRUC Elmwood, graduating with distinction. During this time, he also coached at the St Andrews Links Golf Academy and competed in collegiate tournaments at a professional level.

From 2016 to 2023, Ross worked at AB Golf High Performance Centre in the UK, a leading coaching and custom fitting facility. There, he specialised in advanced custom fitting technologies, coaching, club building and golf business management. Whilst working at AB Golf he earned his degree in Professional Golf Studies from the University of Birmingham and became a full PGA Professional.

In 2023, Ross returned to Kenya and founded Data Driven Golf. Ross aims to establish a unique golf performance facility at Karen Country Club that offers cutting-edge coaching, custom fitting, equipment services designed to help golfers in Kenya and East Africa reach their full potential.

Certificates and Qualifications:

PGA Foundation Degree

Higher National Certificate (HNC) in Professional Golf

Certified Club Fitter

Certified Club Builder

KBS Certified

ASQ Level 2 Golf Coaching

Swing Catalyst Level 2 Certified