Custom Fitting

What is a custom fitting and why does it help your golf?

Custom fitting is a personalised process that optimises your golf clubs to suit your unique swing characteristics, body type, and playing style. Rather than adapting your game to off-the-shelf equipment, a professional custom fitting ensures your clubs are working with you, not against you. By tailoring your clubs to your specific swing dynamics and physical attributes, custom fitting can lead to: More consistent ball striking Improved distance and trajectory Better accuracy and shot control

What do we measure?

During a fitting, various key measurements and factors are assessed to ensure that each club is tailored to help you achieve maximum performance on the course. We start by looking at swing speed, ball flight and launch monitor data, swing path and angle of attack, weight distribution (club head weight), shot dispersion, constancy and lastly trajectory and spin rates. By measuring this we can then determine club length, lie angle, shaft flex (frequency), swing weight and grip size.

Ross Valentine

Founder & PGA Professional

Ross began his career in golf in 2015 at Karen Country Club, where he gained early experience in course maintenance while preparing for the Kenya Open. Motivated to develop his skills further, he moved to Scotland to study Professional Golf at SRUC Elmwood, graduating with distinction. During this time, he also coached at the St Andrews Links Golf Academy and competed in collegiate tournaments at a professional level.

From 2016 to 2023, Ross worked at AB Golf High Performance Centre in the UK, a leading coaching and custom fitting facility. There, he specialised in advanced custom fitting technologies, coaching, club building and golf business management. Whilst working at AB Golf he earned his degree in Professional Golf Studies from the University of Birmingham and became a full PGA Professional.

In 2023, Ross returned to Kenya and founded Data Driven Golf. Ross aims to establish a unique golf performance facility at Karen Country Club that offers cutting-edge coaching, custom fitting, equipment services designed to help golfers in Kenya and East Africa reach their full potential.

Certificates and Qualifications:

PGA Foundation Degree

Higher National Certificate (HNC) in Professional Golf

Certified Club Fitter

Certified Club Builder

KBS Certified

ASQ Level 2 Golf Coaching

Swing Catalyst Level 2 Certified