Our Professionals

Ross Valentine

Founder, PGA Teaching Professional

Ross founded Data Driven Golf in 2024, bringing over a decade of elite-level coaching and club fitting experience to East Africa. Prior to launching the business, Ross spent nine years at one of the UK’s top performance centres, working with golfers of all levels to improve their game through data-driven instruction.

With a passion for performance and a deep understanding of modern golf technology, Ross is on a mission to bring high-performance golf training and services to Kenya and the wider East African region.

Ross’s coaching style combines technical expertise with a personalised approach that gets results. His vision is to raise the standard of golf in Kenya by making advanced coaching, custom fitting, and golf-specific fitness programs accessible to more players.

Ross Valentine

Founder & PGA Professional

Ross began his career in golf in 2015 at Karen Country Club, where he gained early experience in course maintenance while preparing for the Kenya Open. Motivated to develop his skills further, he moved to Scotland to study Professional Golf at SRUC Elmwood, graduating with distinction. During this time, he also coached at the St Andrews Links Golf Academy and competed in collegiate tournaments at a professional level.

From 2016 to 2023, Ross worked at AB Golf High Performance Centre in the UK, a leading coaching and custom fitting facility. There, he specialised in advanced custom fitting technologies, coaching, club building and golf business management. Whilst working at AB Golf he earned his degree in Professional Golf Studies from the University of Birmingham and became a full PGA Professional.

In 2023, Ross returned to Kenya and founded Data Driven Golf. Ross aims to establish a unique golf performance facility at Karen Country Club that offers cutting-edge coaching, custom fitting, equipment services designed to help golfers in Kenya and East Africa reach their full potential.

Certificates and Qualifications:

PGA Foundation Degree

Higher National Certificate (HNC) in Professional Golf

Certified Club Fitter

Certified Club Builder

KBS Certified

ASQ Level 2 Golf Coaching

Swing Catalyst Level 2 Certified