Data Driven Golf

PlayMatch To Inspire and Motivate YourSelf

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Ross Valentine

Co-founder & PGA Professional

My introduction to the world of golf came in early 2015 leading up to the Magical Kenya Open at Karen Country Club. I understudied the superintendent where I learned a lot about the maintenance/upkeep of a golf course preparing for an international event.

2015 – This experience encouraged me to further my golf qualifications and I moved to Cupar, Scotland to do a 1-year Higher National Certificate in Professional Golf at SRUC Elmwood. Here I graduated with a diploma in professional golf (distinction) and my experience included volunteer coaching at the St Andrews Links Golf Academy, as well as experiencing playing golf at a collegiate level in the ICT League UK and the College HND team against other universities. These tournaments were all played as professional tournaments. With this new respect and insight into players at the elite level I was motivated to pursue golf as a qualified professional.

2016 – 2023 – After an initial internship with AB Golf from Elmswood I started work full time at the AB Golf High-Performance Center for owner and senior professional Adam Bishop. AB Golf is one of the busiest custom fitting, coaching and club-building outfits in the UK and is located Just outside of Oxford. Whilst here I enrolled in the University of Birmingham Professional Golf Studies FdSc Undergraduate Degree Course. I qualified in May 2020 and earned my full Class A PGA Membership. (PGA Professional)

At AB Golf, I was involved in many aspects of golf business but primarily Custom Fitting using GC Quad, Trackman and SAM Putt LAB, Coaching with Blast Motion and BodiTrack Golf Systems, Club building and repairs using a state of the art tour truck. I also gained first hand experience in running an ever expanding enterprise with 4 busy outlets (1 high performance center and 3 golf courses). A lot of experience was gained at Whiteleaf Golf Club whilst assisting the General Manager/Head professional in the day-to-day running of this golf club.

Part of my responsibilities for AB Golf was to set up and run their stand at the Annual British Golf Show. AB Golf represents most of the main brands within the golf industry here. It was here that I first met Saleem.

2023 – After 7 years with AB Golf in the UK I decided to return to Kenya to set up my own golf business. Incandescently this was at the same time that Saleem was looking to relocate to Nairobi and this led to an opportunity for both of us to jointly set up Data Driven Golf.

We intend to combine our skills, knowledge and passion for golf to create something that is a one-of-a-kind facility in Kenya based at Karen Country Club.

Certificates and Qualifications:

PGA Foundation Degree

HNC in Professional Golf

Certified Club Fitter

Certified Club Builder

KBS Certified

ASQ Level 2 Golf Coaching

Swing Catalyst Level 2 Certified